ViewRanger is your digital guide to the outdoors with downloadable route guides, outdoor maps, and powerful GPS navigation features. The mobile app runs on iPhone, iPad, Apple Watch, Kindle Fire, and Android smartphones, tablets, and watches.
We have worked with ViewRanger on two projects so far with the aim of building market awareness.
The first project saw a collaboration with Casio. We were given several Casio Pro Trek Smart Watches and told to make a film of them being used in an authentic situation and location. We chose the Llanberis Mountain Rescue Team as the subject of our story.
The film was a tremendous success and ending up being used on the Casio homepage of their global website as well as numerous trade shows, social media and on the ViewRanger and Pro Trek websites.
The next film saw us work with Micro Adventurer Alastair Humphreys. (He is not really small, he just has micro adventures). The film encourages people to get outside, have adventures, share laughter and create memories – wherever we live there is a micro adventure on our doorstep.
Both films are great examples of using story telling to engage with an audience and build a brand.