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Association of Mountaineering Instructors

The Association of Mountaineering Instructors is the representative body for professionally qualified Mountaineering Instructors in the UK and Ireland. AMI is committed to promoting good practice in all mountaineering instruction… By employing an AMI member you will be in the very best of hands. All AMI members adhere to a professional code of practice and undertake continuing professional development training (CPD). Look for the AMI logo as assurance of high quality instruction.

In this film we use the voice of philosopher Alan Watts to ask “what do you desire”. AMI members teach what they love for a living – could you learn from their experience?

ami.org.uk

From storyboard to screen

Working in the mountains means you need to be flexible and make the most of what you see, what the conditions allow and what the weather is going to give on the day. Nonetheless it is good to have a plan and in this case with the film being commissioned by AMI and supported by Rab it was good to agree on some proposed content beforehand. Below are some extracts from our storyboard, watch the film above and see and how they compared with the final shots in the film. 

We are open for business

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