Casio & ViewRanger
For this production we were asked to make a new short promotional film for Casio and ViewRanger. The two companies have teamed up to produce a smart watch for use in the mountains. The watch has an internal GPS, barometer, altimeter etc and can also be paired with a smart phone to utilise the ViewRanger navigation app. ViewRanger have been the market leaders in smart phone mapping for the last few years and this new step allows users to view their location in real time on Ordnance Survey mapping on their wrist, as well as follow pre-planned routes, navigate to a set of coordinates and much more.
Viewing Figures: This film had over 100,000 views across Social Media and YouTube in the first 3 weeks reaching an estimated 350,000 people in that period.
The film was shortlisted as a finalist at the App Growth Awards in Berlin, which I’m told is the biggest app marketing / app growth event of its kind at least in Europe, Middle East and Africa – and one of the biggest in the world.
Directed, Produced & Filmed by Rob Johnson