Mountain Training UK are the National Governing Body for qualifications in the outdoor industry in the UK and have been established for more than 50 years.
In this film we explore the ethos of MTUK so that they can portray this to the providers of their courses and to the many stakeholders that they work with. The film meets the holders of different awards and looks at what the qualifications do for them and the people that they work with. We travel the lowland and mountain regions of the UK, in summer and winter and learn more about the lives behind the awards.
We have worked with MTUK for several years now, using the power of stories to expand the reach of the organisation and infomercials to educate their customer base.
For this series of short films we took the stories that we told in the Ethos Film and divided them into short films that were ideal for social media use.