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Adventure Smart UK

AdventureSmart UK is a rollout of the safety campaign AdventureSmartWales which was launched in 2018.The aim is to reduce the number of avoidable incidents which the rescue and emergency services deal with each year. The objective is to establish a comprehensive set of safety messages and to work with the outdoor sector to promote these far and wide.

Experts from leading safety and sporting organisations have developed these messages to provide all the essential information needed for people to get outdoors, confident that they have prepared for a great day. 

We provided the films for the original campaign and then were brought in to put together these films for the new national campaign. 

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Original Campaign Videos

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